What is an RDP (Resell Data Product)?

The Complete Guide to Reselling Dashboards as SaaS

If you’ve ever built a dashboard that solved a real problem, and thought “other companies would pay for this,” you’re not wrong. Welcome to the future of analytics monetization—Resell Data Products (RDPs).

This guide is your flag in the ground. Whether you're a data analyst, freelancer, agency owner, or SaaS builder, learning how to launch an RDP business could be the most profitable decision you make this year.

‍

🔍 What is a Resell Data Product (RDP)?

An RDP is a pre-built dashboard, report, or analytics experience that’s created once and resold many times to a specific audience—think “dashboards-as-a-service.”

Unlike client projects that are custom one-offs, RDPs are productized insights. You solve a niche problem with data, wrap it in a clean interface, and sell access to that solution—over and over again.

‍

📈 RDP vs. SMMA vs. SaaS

Let’s break it down:

• SMMA (Social Media Marketing Agency): Service-heavy, hard to scale without hiring.
• Traditional SaaS: Requires full dev teams, backend logic, user auth, and funding.
• RDP Business: Leverages BI tools to productize your data skills without writing code.

With an RDP, you're not building a full software platform—you’re leveraging platforms like Metabase, Power BI, or Domo to deliver value fast.

‍

🛠️ Why BI Tools Are Perfect for RDPs

Here’s the secret sauce: Business intelligence tools are made to be modular, embeddable, and white-labeled. That makes them perfect for building resell data products.

Tools like:

• Metabase – Open-source, embeddable, fast to deploy
• Power BI – Enterprise-trusted, great for Microsoft-heavy industries
• Domo – Strong in white-label and dashboard embedding
• Qlik & Looker – Feature-rich for bigger builds

You don’t need to reinvent the wheel. You just need to package what these tools already do into a niche product that solves a real business pain.

‍

💵 Realistic Income Potential

Let’s keep it real. Here’s what an RDP business can look like financially:

ClientsMonthly PriceMonthly Revenue10$200$2,00050$300$15,000100$500$50,000

Since RDPs are built once and sold many times, your margins grow with every new client. It’s the classic SaaS model—without needing to build a full SaaS.

‍

🧭 The Process (Find a Niche → Build Once → Resell)

Here’s your roadmap:

1. Find a niche – PI law firms, digital agencies, HVAC franchises, private equity, etc.
2. Build once – Create dashboards that answer the questions they care about.
3. Resell many times – Offer it as a subscription product.

You’re not selling raw dashboards. You’re selling decisions made faster, easier, and cheaper.

‍

🧰 Tools and Tech Stack

You don’t need to write a line of code to launch an RDP business. Here’s a typical stack:

• BI Tool – Metabase, Power BI, Domo
• Hosting – DigitalOcean, AWS, or a white-labeled platform like Clearsquare
• Authentication – Portal login, optional SSO or 2FA
• Billing – Stripe, LemonSqueezy, or Paddle
• Frontend – Webflow, WordPress, or no-code page builder
• Automation – Make, Zapier, n8n for backend logic

Bonus: Some BI tools let you embed dashboards directly into client portals with zero dev effort.

‍

👥 Who Is This For?

This is perfect for:

• Freelancers tired of trading time for money
• Data analysts looking for passive income
• Agencies that want to add a productized revenue stream
• SaaS founders who want to validate a niche before building full software

If you’ve ever built the same dashboard more than once, you’ve already proven the RDP model works.

‍

🚀 How to Get Started

1. Choose a niche where data is confusing but valuable.
2. Interview potential buyers—what do they wish they could see in a dashboard?
3. Build a V1 with dummy data.
4. Set up a white-labeled portal.
5. Share, sell, and refine.

Start small. Build simple. Scale smart.

‍

❓ FAQ

Is it legal to resell dashboards made in BI tools?
Yes—your dashboards are your IP, assuming you’re not using proprietary client data. Use dummy/synthetic data to start.

Do I need a dev team?
No. You can launch your first resell data product using no-code tools and off-the-shelf platforms.

What if I don’t code?
Perfect. That’s actually your advantage. This business model favors packaging—not programming.

‍

📌 Final Thoughts

Owning the term “resell data products” and becoming the go-to voice in the RDP business world is a wide-open opportunity. The tools exist. The demand is rising. And the barriers are lower than ever.

This is your cornerstone post—link to it often, build around it, and let it be your launchpad for thought leadership.

‍